Tip 1: How to make a site visible to search engines

Tip 1: How to make a site visible to search engines

Adding site in search engines is automaticspecial robot programs of this or that company, if the corresponding instruction prohibiting scanning is not compiled in robots.txt or .htaccess. However, this process can be accelerated by adding your site to the search engine yourself.

How to make a site visible to search engines

You will need

  • - robots.txt file

Instructions

1

For a site to be efficiently crawled by a search enginesystem and added accordingly, great influence should be given to the availability of the project. You should make sure that the hoster is reliable and that the site is functioning properly, otherwise these factors can significantly reduce the quality of page indexing by the search robot.

2

Create a robots.txt file that gives instructions to search spiders and allows them to move more quickly and conveniently around the structure site. In addition, in this file you can specify data not desirable for indexing, and the robot will skip them.

3

To make the site more visible, you shouldmake sure that the site is easy to handle. It is worth pointing to all HTML pages for tags for key phrases, descriptions and the availability of copyright. Also, when optimizing, you must specify the ALT tag parameter, which is also widely used by robots.

4

Organize convenient navigation, which is necessary not only for visitors, but also for search engines. Install simple text links at the bottom, include links to each page site.

5

Map site Also helps robots move through the structure site. A good map is a page that links to all other files. Sometimes the description is included.

6

To make the project visible also allow systemsexchange of links. Share links to other webmasters. It is from various sites that search engines learn about the existence of certain projects. The more links are installed on a larger number of sites, the higher the likelihood of being crawled.

Tip 2: How to put the site in Yandex

Yandex is one of the largest andauthoritative search engines, this service is used by millions of Internet visitors. The site's position in the rating largely depends on its correct and fast indexing in search engines, including in Yandex.

How to put the site in Yandex

Instructions

1

The popularity of Yandex increased even more afterThe way his search engine began to use the well-known service Rambler. When creating a site, its owner is usually interested in the high place of the new resource occupied in the search issue. The created site will be automatically indexed sooner or later, however its appearance among the given links can be significantly speeded up by adding a site to the search engines.

2

To make a website in Yandex, go to the page«Yandex.Vebmaster». Then you will have two options: you can simply click on the "Report a new site" link, add the URL of the home page of your site, enter captcha (protection from automatic input) and click the "Add" button. The procedure is finished, your site will be added to Yandex. All other pages of the new resource will find the service automatically, you do not need to add them.

3

In the second case, you should register. To do this, on the "YandexWebMaster" page, click the "Login" button in the upper right corner, on the login form that appears, click the "Register" line. After registration, please log in to your account. Now you can not just add a site to the search engine, but also get full information on its indexing. Yandex's reference materials will help you to properly configure and optimize the site, which will increase its place in the SERP.

4

The created site needs to be added to allpopular search engines. But you should know that simple registration in them will not allow your site to rise to high places in the rating, especially if its subject and content are not completely unique. The higher the competition for search queries, the more difficult the site to rise in the ranking. Even if it is created according to all the rules, that is, with the selection of a semantic kernel and with high-quality SEO-optimization, it is not necessary to count on high places in search results without additional efforts.

5

The main condition for improving the rating ispresence of a large number of external links to the site. They receive them in many ways - someone simply buys, other owners post information about their site on forums, in guest books, blogs, make free newsletters (with reference to the site), etc. The more about your site mentions, the higher its position in the ranking. It is worth noting that it only makes sense to "untwist" a commercial site. If you do not advertise, and you do not have a goal to earn money directly or indirectly on the site, simply add it to the search engines. And you can not do this, for one or two months it will still appear in all search engines.

Tip 3: How to make navigation on your site

No Internet site, even the most informative and interesting, will not attract people's attention and will not become popular without convenient and intuitive navigation. Navigation on Site - an extremely important stage of its development. A well thought-out navigation system allows the visitor to easily and quickly find Site Any information without spending too much time onTransitions between pages and searches of those or other references. Also, convenient navigation is an important aspect that increases the ranking of a site in search engines - therefore, the structure of navigation depends on how search engines (for example, Google) evaluate content and nesting of site pages.

How to make navigation on your site

Instructions

1

If the site has a large number of diversepages with a high level of nesting and large amounts of information, develop a detailed and understandable map of the site through which the user at any time can quickly find the right page. Create a navigation map of the site based on the hierarchical structure of your pages - starting from the main pages, and then moving to a more secondary page.

2

Keep in mind that the structure of the site inThe navigation map was not too confusing and complicated. The texts in the navigation menu should be concise and understandable. Do not replace the navigation texts with animation or graphic images - this confuses visitors to the site.

3

On each page of the site, try to place a system of internal links so that a visitor can go from any page to the previous sections of the site.

4

The design of the site navigation system shouldcorrespond to the overall design and style of the design of web pages. Place links and navigation menus so that they fit harmoniously into the overall picture of the site's design. If you want the site to load as quickly as possible, use simple text links. Nevertheless, graphical links look much more aesthetically - menu buttons corresponding to the color scheme of the site design, and containing the necessary textual information.

5

Using the graphic buttons, you decorate the site,However, you risk making it unavailable to users who, for whatever reason, disable all graphics in the browser. If you decide to use the graphical buttons in the navigation, make sure that they do not increase the load time of the site and do not have too much weight. If such buttons weigh too much, replace them with simple text links of the menu - they are universal, and are displayed in any browser from any user.

6

Place the navigation bar with links,to the visitor saw it always when he visits the site - for example, at the top of the page. In addition, the navigation bar can be placed left or right, and on all pages of the site it should be located in the same place. Preserve the stability of the navigation bar - having thought its look and location one day, do not change it every time. People should get used to site navigation.

Tip 4: How to create a search engine on the site

Popular web sites attract users notonly original design, interesting thematic content, but also functional services. People go online for information, daily searching for materials of interest. Therefore, it makes sense to create search engine on Site, giving users the ability to quickly find what they need on hand-selected resources.

How to create a search engine on the site

You will need

  • - the browser;
  • - Internet connection;
  • - the rights to edit the content or templates of the site pages.

Instructions

1

Start creating a custom search engine based on Google technologies. Log in to the search management system. In your browser, open the address page

хттп: //www.google.ru/кс/
. Use to work with the system your accountGoogle. Click on the button "Create a custom search system". If you are not logged in at the moment, click on the "Sign in" link. Enter the information from the account into the form and click the "Sign In" button. If you do not have a shared Google account, create one by clicking on the link "Create an account right now" and follow the suggested steps.

2

Enter the basic parameters of the system you are creatingCustom Search. Fill in the "Name" and "Description" fields, select the interface language in the "Language" drop-down list. In the "Sites to search" text box, enter a list of resources, the information from which will be presented in the search results using the system you are creating. Click "Next".

3

Configure the display options for the issuancesearch results. On the current page, click on the block with the image of the example of issuance, the most suitable for the style. Click the "Configure" button. Set the preferred colors of the interface elements on the tabs "Global Styles", "Search Bar", "Results", "Advertising". Check the correctness of the entered parameters. In the search form displayed below, enter a test request. Click the "Search" button. Make sure that the look of the interface of the created search engine suits you. Click "Next".

4

Get the javascript code to install the search enginesystem on the site. Select all the content in the text box on the current page. Copy the selected content to the clipboard and save it in a temporary file.

5

Create search engine on Site. Add the code from the previous step to thethe content of the resource pages. You can edit templates or files of the current topic to add a search form to a page group. Or you can create a separate page on which the search engine will be presented.

6

Make sure the added search engine is working. Open the page containing the search form. Make a test request. Verify that the results are correct.

Tip 5: How to make the site wider

Creature site - very interesting and profitable business. But many stop halfway through, encountering poor attendance and suggesting that they are wasting precious time and money on an inappropriate web site. And only a few realize that "Moscow was not immediately built" and continue to expand the site, by all means, which ultimately leads to success and high attendance.

How to make the site wider

You will need

  • Computer, reliable access to the Internet, knowledge in the field of creating sites and web design, some amount of money to pay for freelancers.

Instructions

1

Pay attention to the published content,compare it with the content of sites-competitors. Perhaps you do not have the talent of a writer or have been using "content" for a long time already, and visitors do not see any reason to linger on your resource. Analyze publications and eliminate the problem, perhaps it is better to hire a specialist who will regularly fill your site with professionally written and optimized articles.

2

Analyze the design. Of course, your site will seem to you the most beautiful on the Internet, but the inexperienced visitor has a different look. Examine the competitors sites, see what "chips" they use, think about what new elements will not damage your resource, do not scare off users, and at the same time will be combined with the theme, and apply them.

3

Install the forum. If you have a really high-quality and informative resource, then it will necessarily push visitors to some reflections, which will necessarily need to be thrown out, and a thematic forum in such a situation will be very helpful.

4

Creation of convenient flash-galleries and video sequenceswill only benefit. And the possibility of adding interesting photos of users to the corresponding galleries will not be left without attention of visitors, because the Internet is reigned with an era of multimedia and interactivity.

5

You can also expand the site with the help of socialnetworks. Be sure to add the buttons of the most popular social media to your site, which will bring an additional flow of visitors and a wave of discussions under your articles, because it is much more convenient to leave comments from your account "VKontakte" than register on your site. Creation of your representation in social networks (group or public page "VKontakte", community in "Facebook" or an account in "Twitter") will also not be superfluous.

Tip 6: How to add a site for indexing

Indexing site search engines - a prerequisite for itpromotion. The more search engines index the site, the better. It is worth adding it to Yandex, Rambler, Google, Yahoo, etc. Usually, after some time the site itself falls into them, but if this did not happen, you can speed up this process.

How to add a site for indexing

You will need

  • - access to the Internet.

Instructions

1

First make sure that your site is not really indexed yet. To do this, use the special services on the sitex search engines. For example, for Yandex, you can do this on the webmaster.yandex.ru/check.xml page. Enter the address site in the desired line and click "Check". If the site is indexed, then you will see which pages are in the issue.

2

If site in the database of the search engine yet, invite the search robot to go to your site and index its pages, so that your resource appears in the search results. For indexing In Yandex, use the form on the webmaster page.yandex.ru/addurl.xml. Enter the url of the main page and click "Add". The message "Your resource is added" appears - it means that your site is in the queue for indexing. If a message appears that "The specified URL is indexing", Then your site was previously in the index, and now banned due to some violations.

3

To add a site to the Google index, go togoogle.com/addurl/. First, you'll need to sign in to your Google Account. A relatively young search engine Mail now also has its index base. To add your site to it, go to go.mail.ru/addurl. Add the same url of your resource to the database of other search engines - Rambler, Yahoo, Aport, Gogo, Nigma, etc.

4

Consider some rules, so as not to fall into the search engine ban. Avoid using non-unique content that merges with the background site keywords, an overabundance of external links frompages, an overabundance of keywords, etc. The site may not be indexed if it is considered of little interest and not of value. In this case, each search engine's criteria for quality content may vary. To make as many pages as possible in the index, they should be accessible from the main page in no more than three jumps.

5

By placing a visit counter on your site, youincrease the likelihood that the search robot will visit your resource. Sites with counters often participate in the attendance ratings, where there is a link to the site, and search robots can detect it.

Tip 7: How to make quick links

Recently Yandex introduced a new technology called "Fast" References"In its own search engine. Fast References are a string of links to sections of the site that are considered basic or are headings on the main page of the site.

How to make quick links

You will need

  • Own website.

Instructions

1

Fast References Is a source of additional traffic for yoursite. After adding some sections in the category of "quick links" in the search for "Yandex," a link to your site with its description will appear a series of links. As an example, you can use the same site and enter it into the search line (so you can check the implementation of this innovation). After pressing the Enter key, the search results appear before you.

2

Pay attention to the first item amongresults - under the title and brief description of the site you will see several links to the official Yandex groups on social networks. This is the technology of "quick links". To make the same search engines available for your site References, it is enough to place partitions andproperly mark them. The search robot after checking the entire site will collect information about the sections that are available on the main page and will transfer them to "Yandex" for the formation of "quick links".

3

Since this service is still gainingturns, it is necessary to build a logical chain of prepared materials on your website. You need to clearly delineate the content, the units of which will be in their sections. Articles that are not in certain sections can make it difficult for your child to enter the category of sites with "quick links".

4

It is recommended that you correct the page titles and furthercreate short and capacious headlines, because there is not much room for links in the search box. When creating the material, be guided by the insertion of quality images, which will have all the tags registered, including the values ​​of the alt attribute. Another condition for the search engine to add the necessary links to the search result is the presence of identical words in the title of the page, in the text inside the H1 and title tags.

5

If desired, extra References can be completely excluded from the issue. To do this, go to the page of the project "Yandex.Webmaster" and click the left mouse button on the section "Quick References". Here you can select one or more links, then click the "Delete" button.

Tip 8: What is a search engine robot

The search robot is responsible for scanningpages posted on the Internet. The program automatically reads data from all sites and registers them in an understandable form for the search engine, so that the system subsequently displays the most suitable results for the user.

What is a search engine robot

Functions

All the indexed information is written to a common database.
A search robot is a program thatautomatically travels through Internet pages, requesting the necessary documents and getting the structure of the scanned sites. The robot independently selects pages that need to be scanned. In most cases, scanned sites are selected in random order.

Types of bots

An incorrectly functioning robot significantly increases the load on the network and the server, which can cause the resource to be unavailable.
Each search engine has severalprograms that are called robots. Each of them can perform a certain function. For example, in Yandex, some robots are responsible for scanning RSS news feeds, which will be useful when indexing blogs. There are also programs that are engaged only in the search for pictures. Nevertheless, the most important is the indexing bot, which forms the basis for any search. Also there is an auxiliary fast robot, designed to search for updates on news feeds and events.

Scanning procedure

Another way to prevent content from scanning is to create access to the site through the registration panel.
By visiting the site, the program scansfile system for the presence of robots.txt instructions. If there is a document, the reading of the directives prescribed in the document begins. Robots.txt can prohibit or, conversely, allow, scan certain pages and files on the site. The scanning process depends on the type of program. Sometimes robots read only page headers and several paragraphs. In some cases, scanning is performed throughout the document, depending on the HTML markup, which can also work as a means of indicating key phrases. Some programs specialize in hidden or meta tags.

Adding to the list

Each webmaster can prohibit scanningpages by the search engine through robots.txt or the META tag. Also, the site creator can manually add the site to the indexing queue, but adding does not necessarily mean that the robot will immediately scan the page. To add a site to the queue, the search engines also provide special interfaces. Adding a site significantly speeds up the process of indexing. Also, for rapid registration in a search engine, web analytics systems, site directories, etc. can be used.
Helpful advice
Speeding up the indexing process helpsself-registration in the search engines through their interface. This will open additional opportunities for monitoring the site, help you find out which pages have been indexed, what problems occurred when indexing by the robot.
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  • how to see the site search engines